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Brasil lanzó campaña para movilizar su turismo interno



Con el respaldo del Ministerio de Turismo de Brasil y de prácticamente todo el sector privado de la actividad en el país, el Sistema Integrado de Parques y Atracciones Turísticas (Sindepat) lanzó una fuerte campaña para estimular el turismo doméstico, en el marco de la paulatina reapertura de la industria, bajo el hashtag #ViajePeloBrasil.
Aunque Brasil todavía no alcanzó el pico de la pandemia de coronavirus, ya inició la reapertura paulatina de la actividad turística nacional, a partir de la autorización de vuelos de cabotaje, la reapertura de hoteles y ahora también de las atracciones y parques de diversiones, en lo que el Ministerio de Turismo (MTur) del país llama “vuelta a la normalidad”. En ese contexto, el Sistema Integrado de Parques y Atracciones Turísticas (Sindepat) lanzó la campaña «Viaje Pelo Brasil» que, según explicaron, tiene como objetivo “estimular y mejorar los destinos nacionales, así como toda la cadena productiva del segmento en la reanudación del sector”.


La campaña la impulsan los parques, pero participa casi todo el sector privado

Dicha campaña, bajo el hashtag #ViajePeloBrasil cuenta con el apoyo de la cartera federal y con la colaboración de prácticamente todo el acto privado del turismo brasileño: ABAV, Abear, Abeoc, Abeta, ABIH, ABLA, Abracorp, Abrape, Abrasel, Adibra, Airtkt, Aviesp, Avirrp, BLTA, Braztoa, FBHA, Fenactur, FOHB, Foreventos, Resorts Brasil, Ubrafe, Unedestinos y el Movimento Supera Turismo Brasil.Como punto de partida, se lanzó un video de aproximadamente un minuto para “despertar la voluntad de los brasileños de explorar las atracciones locales; la pluralidad cultural; el sol y las playas; y la gastronomía” del país.

“Nuestro objetivo con la campaña es asegurarnos de que, cuando las personas se sientan seguras para viajar de nuevo, elijan viajar por su país, su región y así ayudar a impulsar el turismo brasileño y la economía nacional en general”, aseguró Murilo Paschoal, presidente de Sindepat.

Por su parte, en ese intento por “volver a la normalidad” el MTur desarrolla la campaña “¡No cancele, reprograme!”, que busca favorecer el mantenimiento de los paquetes y servicios contratados y garantizar la continuidad de los puestos de trabajo.

De manera simultánea, lanzó el sello “Turismo responsable: limpio y seguro”, la primera etapa de un programa que creará protocolos de bioseguridad sanitaria y buenas prácticas para cada uno de los segmentos del sector. Todo esto forma parte del Plan de Recuperación de Turismo de Brasil, coordinado por el MTur, que busca minimizar los efectos de Covid-19 y preparar al sector para un retorno gradual, trabajando en una serie de acciones para la post pandemia, articuladas conjuntamente con todos los sectores involucrados.



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